Put Your Best Foot Forward
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Phone:  972-489-4466                                  
Denise Pullen has a passion.  She wants to see a shine on your shoes and she will not rest until she has shined every shoe that sets foot in your convention or tradeshow booth.  A bit of a perfectionist, she makes sure you walk away with a shine to be envied--The CLASSIC Shine. And she makes your stay in the stand a fun filled joyful occasion.  Jokes, laughter and lighthearted conversation along with a wonderful foot massage leaves your customers relaxed and happy they came to your booth.  Let Denise shine for you.  Pictured here you see her with 2 other passions, her dog named Duke and a penguin robot named Nellup. 
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Copyright 2001
Taking a shine to the Stock Show
Star-Telegram Staff Writer

Shining shoes has taken Denise Pullen to the U.S. four corners and abroad, but she can raise a flag on new turf as the first woman shoe-shiner in memory at the Stock Show.
The exhibit hall's superintendent for 36 years, Cothelle Dodson, doesn't recall a female shoe-shiner, nor does Pam Wright, special-events manager for the Stock Show, which is more than 100 years old.
Pullen's business, The Classic Shine, started small 25 years ago in Dallas with a single purpose: She hired only women.
"I wanted to give women a Monday-through-Friday, 9-to-5 job," she said. "I wanted a more stable income for women.
"I always had a vision."
After Pullen designed a portable shoeshine stand, the business branched out from stands in lobbies in Dallas to traveling and working events such as the Stock Show, she said.
"I've gone from Seattle to San Diego this year, and last year from Toronto to Fort Lauderdale," Pullen, 47, said at her station in the Justin Arena. "I've shined shoes in Montreux, Switzerland."
Some longtime employees at the Plano-based business are passing down the art of the shoeshine to their young relatives, Pullen said. And she has recently started hiring men.
Pullen, who has never married, said shoe-shining has given her a nice lifestyle but keeps her on her toes.
"I make a very good living, but you have to get up and show up every day," she said.
She has shined shoes on some well-heeled celebrities, including former NFL stars Terry Bradshaw and Roger Staubach, rodeo legends Larry Mahan and Ty Murray and country singer Tanya Tucker.
"I remember she gave me a $20 tip," Pullen said.
In their first year at the Stock Show, shoe-shiners might be wary of the animal byproducts on some of the boots, but Pullen said the job is made easier by cowboys' penchant for tending their footwear. "The cowboys like to get their boots shined," she said. "They know to come get it done."
Although business is good, Pullen hasn't retired to the boardroom with an executive title, she said.
"I'm just a Plano shoeshine girl," she joked. "I don't have a title. I shine shoes."

Staff writer Christy Goelz contributed to this report.

The Classic Shine Company was featured in the Ft Worth Star Telegram on January 29, 2006 as the first female shoe shiner.  Go to and click on search and type in Denise Pullen.  To all my customers, friends and family - it's with the help of you throughout the years this article was written.  Thank you and "I'll see you at the Shoeshine Stand!"

About Our Other Services
About Our Other Services
Everyone is invited to come to Houston's Annual Livestock Show and Rodeo going on  during the first 3 weeks in March.

Thank You!